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Westley Guin has been fishing most of his life, from stripping flies, pitching plugs, bouncing roe and trolling lures. His passion and and knowledge for fishing has brought him to manufacturing his own lures. He continually strives to bring new one of a kind designs to the industry. All lures are hand made and tested for an entire season before they are shared with the public. Having the knowledge that our lures are tested and proven to catch fish in California and Nevada Lakes will give you the confidence you need to consistently produce fish. West not only spends a lot of time on the pattern designs for specific lakes but has spent an exhausting amount of time on the hook set ups to ensure more fish land in the net. We also like to offer our customer's fair shipping rates and access to us for any questions on how to use our product or even advise on fishing our area lakes.